Blue Ridge Plaza

Investment Highlights

BLUE RIDGE PLAZA | VALUE-ADD TOURISM-SUPPORTED RETAIL CENTER | BLUE RIDGE, GA
• 53,453 SF multi-tenant retail center delivering stable Day-1 cash flow in a tourism-driven small-town market with seasonal upside
• Located in a mountain destination market, Blue Ridge benefits from strong seasonal and weekend visitor traffic
• Positioned along E 1st Street (Hwy 76), the primary commercial corridor through Blue Ridge
• Trading at an attractive basis in a low-supply market – ideal for private capital or 1031 buyers seeking yield in a destination location with weekend/seasonal traffic spikes
• Barriers to entry due to the topography of Blue Ridge

STRONG LEASING MOMENTUM | 4 NEW LEASES IN PAST YEAR
• Recent momentum with 4 new leases (Hartman Law, Ollie’s Donuts, Barber Shop, & Pepper and Sons BBQ) showing demand for local/service tenants in a limited-competition node
• Anchored by BodyPlex (22,000 SF) and Dollar General (12,000 SF) – proven operators that create daily-needs traffic
• 23% credit tenancy overall with average tenant tenure of 6.2 years – mix of fitness, dollar store, and local retail/service

STABLE DAY 1 CASH FLOW | FUTURE MARK TO MARKET OPPORTUNITIES
• Service-oriented strip center anchored by a national credit tenant and a large fitness operator in a tourism-supported small-town market.
• Weighted average in-place rent $9.79 PSF – 16% below CoStar 1-mile asking of $11.59 PSF (Cushman & Wakefield Q4 2025 market rent reports $15–$20 PSF)
• Several tenants expire in the next 5 years with no options – Concentrated lease rollover profile provides ability to drive NOI through renewals and re-tenanting
• Small-market supply constraints and tourism demand support long-term rent growth potential

DOMINANT E 1ST STREET POSITIONING | MAIN TOURIST CORRIDOR
• Direct frontage on E 1st Street – the primary through-town road capturing inbound traffic from Atlanta/Chattanooga and Aska Road cabin rentals (feeds Hwy 515 at 20,300 VPD)
• Positioned within Blue Ridge’s primary retail trade area yet physically separated from big-box cluster — creating a unique service-retail node
• Irreplaceable hub for weekend/seasonal visitors – surrounded by limited competition

POPULAR MOUNTAIN TOWN | 150M+ ANNUAL TOURISM IMPACT
• Blue Ridge functions as a regional recreation destination supported by lake activity, outdoor recreation, and second-home ownership
• Tourism-focused economy with strong short-term rental presence contributes to recurring weekend and seasonal consumer spending
• Gradual residential and cabin development continues along Lake Blue Ridge and the Aska corridor
• Massive visitor draw: Blue Ridge Scenic Railway (200k+ annual riders), Lake Blue Ridge (boating, cabins), Appalachian Mountains (hiking, fall foliage), generating $150M+ annual tourism impact (Visit Georgia 2025 reports 1M+ visitors to Fannin County)
• Key drivers: Fannin Regional Hospital (800+ employees), tourism/short-term rentals (3,000+ Airbnbs, $100M+ revenue per AirDNA 2025), Georgia Appalachian Trail access – developments like Aska Corridor luxury cabins and Lake Blue Ridge custom homes fuel seasonal spikes