The Falls Center

Investment Highlights

THE FALLS SHOPPING CENTER
• The subject property is a 46,360 SF shopping center in one of the most popular tourist destinations in the Midwest, Branson, MO
• 87% of GLA does not have options presenting strong mark-to-market opportunities
• The Falls Shopping Center is 91% leased to a diverse tenant lineup, with two vacancies in a 2,500 SF space & a 1,500 SF space

ORGANIC NOI GROWTH | MARK-TO-MARKET OPPORTUNITY
• 87% of GLA does not have options and expires in the next five years
• Average rent of tenants without options: $12.80/SF
• Market rent: $17.95/SF | 1-Mile Radius (CoStar)

BRANSON, MO | REGIONAL TOURIST DESTINATION
• Branson is a premier tourist destination in southwest Missouri, drawing over 10 million visitors annually—surpassing pre-pandemic levels and setting record highs for regional tourism.
• Part of the Springfield metropolitan area, Branson benefits from direct access via U.S. Highway 65 and proximity to both Branson Airport and Springfield– Branson National Airport.
• Known as the “Live Entertainment Capital of the World,” Branson hosts more than 100 live shows, multiple theaters, and top attractions, including Silver Dollar City and Branson Landing.
• Tourism generates approximately $1.7 billion annually, supported by more than 20,000 lodging rooms, 125 restaurants, and a variety of shopping, entertainment, and outdoor recreation options.

INVESTMENT HIGHLIGHTS
• The city’s economy is anchored by tourism, hospitality, retail, and healthcare, with major employers including Cox Medical Center Branson and Silver Dollar City Company.
• Surrounded by the Ozark Mountains and three major lakes—Table Rock, Taneycomo, and Bull Shoals—Branson offers year-round recreation and strong demand for vacation homes and investment properties.
• Consistent visitor growth, national name recognition, and diverse tourism infrastructure make Branson one of the most stable and vibrant leisure-driven markets in the Midwest.

SPRINGFIELD MSA | ECONOMIC & EDUCATIONAL CENTER OF THE OZARKS
• Springfield is the third-largest city in Missouri and the economic hub of southwest Missouri, serving a regional population of more than 475,000 residents in the metro area
• The city has experienced consistent growth, adding nearly 10% to its population over the past decade, driven by expanding healthcare, education, and manufacturing sectors
• Home to Missouri State University (26,000+ students), Drury University, and Evangel University, Springfield maintains a highly educated workforce that supports business and innovation
• Major employers include CoxHealth, Mercy Hospital, O’Reilly Auto Parts (corporate headquarters), Bass Pro Shops, and Missouri State University, collectively providing tens of thousands of jobs
• Ongoing development in downtown Springfield and surrounding corridors continues to attract new multifamily, retail, and hospitality projects, reinforcing its role as a regional growth market